Stephan Spencer is an SEO expert and bestselling author. He has 3 books published by O’Reilly: The Art of SEO, Social eCommerce, & Google Power Search. He founded the SEO agency Netconcepts, acquired in 2010 and now part of a multi-billion dollar ad agency conglomerate. He’s optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two popular podcast shows: Get Yourself Optimized & Marketing Speak.